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Privacy policy – virginitynow

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. We recently updated our Privacy Policy to clarify how we protect your personal information in keeping with the EU’s new General Data Protection Regulation (GDPR).

We promise to keep your data safe and secure.

In a nutshell, here is why we need it and how we use it.

  1. Our goal is always to please you, always

We will only use your data to deliver the best experience possible on our website, during your purchase experience, and in your inbox when you receive emails from us.

  1. We take your data seriously

We’ll protect your data by using the services of expert data security suppliers.

  1. We won’t spam you

You decide what and how you hear from us by setting your preferences. You can opt-out any time you want. And with specific tags, we make sure you are not receiving emails from several automations at the same time, but only information most relevant to your needs and preferences.

  1. We will not keep your data for the sake of it

If we don’t need it, we will delete it.

We take your privacy seriously

At BeVirgin, we care greatly about our customers. We understand your data is precious and needs to be treated with the utmost respect and privacy. In this page, we are going to walk you through why and how we collect private data, how we use it, and your rights.

What will you find on this page?

  • How we use your information
  • Sharing your information
  • Marketing messages
  • Seeing adverts for online
  • Your information and countries outside Europe
  • Keeping your information
  • Your rights
  • Changes to how we protect your privacy
  • Cookies
  • How to contact us

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

1. What we collect when you buy on our website, even if you do not subscribe to our mailing list

Your name and contact details

How we use your name & contact details (phone number, shipping address) & order status (coupon used, order status)Why?
Delivering your purchases to youWe need this information to execute our contract with you.
Sending you service messages by e-mailWe’ve got to do this to perform our contract with you (so you can have an invoice, and track your parcel)
Contacting you for delivery if need beOur logistic partners who handle the delivery of your order may need to call you to arrange delivery. This is why they require a phone number when we ask them to fulfill an order.
Monitoring order statusWe need it to make sure we’ve executed the contract correctly
Invoicing the correct amount to youWe keep coupon use information for publishing correct invoices
Fraud prevention and detectionTo prevent and detect fraud against either you or

Your payment information

This means the payment method you chose and if it was a card, the last numbers and the expiry date, and the billing address. We do not keep the full number, the CCV.

How we use your payment informationWhy?
Take payment, and give refundsWe’ve got to do this to perform our contract with you
Fraud prevention and detectionTo prevent and detect fraud against either you or

2. What we collect when you browse our website

Information about your phone or laptop, and how you use our website

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website. We collect this via cookies, but we do not have access to your name and personal details via this technology.

How we use information about your phone or laptop, and how you use our website and appWhy?
Improve our website and set default options for you (such as language and currency)To give you the best possible shopping experience
Protect our websiteTo prevent and detect fraud against either you or

3. What we collect when you sign up to our mailing list

Your name and contact details

How we use your name & contact details (email)Why?
To send you emails and personalize it for you.To send you emails after you’ve signed up to our mailing list, we really need your email! And if you have given us your name, we like to send emails that do not feel anonymous!

 Your history with our mailing list

Where and when you have signed-up, in which language, what email campaigns we have sent you, which ones you have opened, which ones you have clicked through, and where you are located when you open emails.

How we use your historyWhy?
Identify the language in which you have signed-up to our mailing listAs much as possible, to send you content in the correct language
Provide relevant contentWhen we see you interact more with one specific type of content, we can adjust what we send out to provide you with what you’re interested in. And by knowing in what part of the world you are located, we can send you information about events we do, stores we’re in near you, etc…
Adjust email frequencyTo make sure we don’t spam you, we monitor your engagement with our emails and based on that, adjust what campaign you receive.

Purchase history and saved items

What you’ve checked, added to cart or bought on our website, when you bought

How we use your browsing, add to cart and purchase historyWhy?
To understand what you find interestingBecause we prefer to send you emails about what you seem to find relevant, rather than random information on products
To sell you thingsIf you’ve checked or added to cart a product, we can end you more details about it so you can make an educated decision. And if you’ve bought a product, we may have recommendation on how to use this product or what or product you might like for more pleasure!
To make sure you’re happy with your purchaseTo ask you at the right time and about the right product, we need to know what and when you’ve bought. We monitor customer satisfaction to improve our product, our manufacturing processes and make sure you are happy with BeVirgin!
Finding out what you, and other customers, likeSo that we can adjust the website content, the emails content and provide you with a more valuable experience

Your referrals

The number of people you have referred, the credits you have earned from these referrals, when you have earned these credits and what credits you have redeemed

How we use the data about your referralsWhy?
To credit your rewards correctlyWhen you enter our referral program, we commit to a contract with you: when you refer a friend and they buy, you get rewarded. To make sure you are rewarded properly, we need to track your credits earned and the date at which they were earned
Fraud prevention and detectionTo prevent and detect fraud against either you or

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.

Sharing your information

What we DON’T DO:

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

What we DO:

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you signed-up to our mailing list, we will send you marketing messages by email.

How to stop marketing messages

You can stop receiving marketing messages from us at any time.

You can do this:

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Please note as well that stopping marketing messages will not stop service communications (such as order updates or customer care follow-up if you have contacted us).

Seeing adverts for online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of our website or BeVirgin banners or ads you have previously clicked on.

Your information and countries outside Europe

VirginityNow is a brand owned by BeVirgin, which is incorporated in Australia. Our servers are not all based in the EU.

We have a fulfilment centers in Hong Kong and China, which we may use for processing orders from customers in the EU, although we normally shop from France for EU orders. Hong Kong is not a country in respect of which there is a European Commission decision of adequacy, and we protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here

Storing your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

When it comes to your personal information, here are your rights:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you. You can contact us at
  • The right to request the correction of inaccurate personal information we hold about you. Simply contact us at
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances. Again, we’re available at contact us at
  • The right to stop direct marketing messages, by unsubscribing here
  • The right to request that we transfer or port elements of your data either to you or another service provider. Ask us at
  • The right to complain to your data protection regulator

If you want to exercise your rights, have a complaint, or just have questions, please contact us at

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use


We use cookies on our website.

There are four main types of cookies – here’s how and why we use them.

(1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Cart”. When you come back days after having added items to your cart, it’s thanks to these cookies that you can find them back easily!

(2) Site analytics cookies – these cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your shopping experience.

(3) User preference cookies – when you are browsing on, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more relevant to you.

(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. You can delete any cookies that are already on your computer, just how to do it on your browser.

Please note that by deleting or disabling future cookies, your user experience may be affected.

How to contact us

If you have any question regarding your data, please contact us contact us at

And if you have any question on our products, on your order with us or any ticket you’ve created with us, contact us at

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